According to Grand View Research survey data, the global decorative apparel market size was USD 28.98 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 13.0% from 2024 to 2030. Increasing demand for embroidered, screen-printed, sublimated, and heat-transferred apparel pieces is driving the growth of the global market. Growing demand for reflective finishes for apparel is also creating a potential for industry players to flourish. Moreover, increasing demand for graphic t-shirts and other garments due to shifting trends will drive product sales throughout the forecast period.
There has been a shift from 'fast fashion' and trinkets to durable clothing and lifetime personalized products.
Consumer demand for the customized apparel industry has been growing as they prefer to add a personal touch to their clothing. This trend has greatly influenced the growth of the personalized clothing market in recent years. Personalized clothing is often adorned with personalized designs, logos, or other unique features that contribute to market growth.
For the decorator or producer, the number of orders will increase and diversify. You'll see minimalist prints with bright colors and very minimalist tone-on-tone type graphics, as well as complex designs with multiple colors and styles, and the size of the design can vary widely. So you'll need to have the productivity to handle high volumes of customization at the same time, and if you can afford it, you may also want to consider broadening your service offerings to include sublimation, direct-to-film, embroidery, screen-printing, and so on.
Noting the growing demand for creative or innovative designs for garments, decorators around the world have been focusing on technological advancements for years. The innovations within the market are mainly focused on machinery in the areas of DTG, DTF, embroidery, decorative accessories, laser decoration, and traditional sewing. The development of novel decorating technologies has also expanded the range of economical decorating options for apparel manufacturers and designers across the globe.
Technological advances are not only seen in the decorative apparel sector but also the retail sector. Global retailers are increasingly adopting 3D visual merchandising systems to help customers select products in a virtual 3D retail environment. Such advancements in the technology sector are expected to increase the demand for decorative apparel over the forecast timeframe.
Also, the involvement of artificial intelligence is expected to be a new trend. Printing of designs created using AI or improving the accuracy and efficiency of printers through AI helps in automating workflows or marketing and customer relationship management platforms.
The manufacturing sector is undergoing a huge shift towards personalization, customization, and the use of cutting-edge production technologies.
The online channel is expected to grow at a CAGR of 14.9% between 2024 and 2030.
The convenience of online shopping allows customers to purchase products at any time without leaving their homes, and without having to visit a physical store. Online retail stores often offer competitive prices and promotions, making it easier for customers to find deals and discounts on their favorite products.
Advancements in technology and logistics have made it easier for online retailers to offer fast and reliable shipping options, ensuring that customers receive their products quickly and efficiently, thereby driving the segment's growth over the forecast period.
Online platforms and social media influencers are critical for promoting decorated apparel and providing brands with greater reach and engagement opportunities. As decorators, we should help our customers leverage their online presence, whether it's by setting up an online store for a local organization or becoming a supplier of merchandise to online influencers.
Green and sustainability have always been keywords in the evolution of manufacturing. Now we are increasingly finding that sustainability is no longer a popular marketing term, but a requirement. Consumer awareness and demand for eco-friendly and ethically produced clothing have increased. Understanding what this really means for your customers is vital. Choosing eco-friendly inks and reducing the environmental impact of your production process leads to sustainable, agile, and profitable manufacturing.
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